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Most-Able Pupils Conference 2026: Supporting Pupils from Disadvantaged Backgrounds

Most-Able Pupils Conference 2026: Supporting Pupils from Disadvantaged Backgrounds

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The National Apprenticeships Conference 2026

The National Apprenticeships Conference 2026

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The National Homelessness Event 2025: Working Collaboratively to Improve Homelessness Services

The National Homelessness Event 2025: Working Collaboratively to Improve Homelessness Services

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The National Tackling Gangs, Violence and Weapon Crime Conference 2026

The National Tackling Gangs, Violence and Weapon Crime Conference 2026

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The Public Sector Cyber Security Conference 2025

The Public Sector Cyber Security Conference 2025

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Embedding Behavioural Science in Public Sector Communications

The success of policy and public campaigns depends on moulding the perceptions, decisions, and actions of the public. Dr Paulina Lang, Behavioural Science Lead at the Cabinet Office discussed ways of using behavioural science to improve public communications.

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