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Effectively Using Storytelling to Recruit Students and Improve University Rankings
UK universities spend a yearly average of £2,690 per student on marketing. In this video, Sarah Bostock, Head of Strategic Marketing at Loughborough University discusses the advantages of telling stories in marketing campaigns that resonate with people to raise the profile of universities to prospective students and potential staff.
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Redefining Communications and Marketing in Higher Education after Covid-19
The pandemic has fundamentally impacted the way universities communicate with students as well as students' expectations from the universities. We heard from Vicky Pearson, Head of Corporate Communications at the University of Reading about how the pandemic has impacted university marketing and communications, and how universities can adapt their strategies to meet these new challenges.
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Improving Prospective Student Engagement in FE through Effective Marketing
There was a 15.6% decrease in the number of people enrolled in further education courses in 2019/20, compared with the previous year. We spoke to Antoinette Beekye, Head of Digital Marketing, Communications and Enrichment at Waltham Forest College about the current issues facing the FE sector and how they have developed marketing strategies to mitigate these.
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HEFE Marketing: Implementing Successful Digital Communications Strategies
Weston College pride themselves in the use of digital platforms in their marketing strategy. David Crew, Head of Business Growth at the college shared how digital tools can accumulate more regional partnerships for FE institutions.
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HEFE Marketing: Adapting Communications Strategies in response to a Crisis
Higher Education Institutions were challenged with communicating rapidly changing information on Covid-19 to their students. Vickie Sheriff, Communications Director at Imperial College London, shared the communications approach and strategy of the university during the crisis.
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