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Effectively Using Storytelling to Recruit Students and Improve University Rankings
UK universities spend a yearly average of £2,690 per student on marketing. In this video, Sarah Bostock, Head of Strategic Marketing at Loughborough University discusses the advantages of telling stories in marketing campaigns that resonate with people to raise the profile of universities to prospective students and potential staff.
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How the Pandemic has Changed the Face of Widening Access Outreach – Learning and Challenges
Throughout the pandemic universities have had to devise new ways to deliver outreach programmes to disadvantaged students. We heard from Dr Andrew Ross about how the pandemic changed the way the Widening Access team at the University of Bath delivered outreach programmes.
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HEFE Marketing: Adapting Communications Strategies in response to a Crisis
Higher Education Institutions were challenged with communicating rapidly changing information on Covid-19 to their students. Vickie Sheriff, Communications Director at Imperial College London, shared the communications approach and strategy of the university during the crisis.
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