Do you know what to do if you are asked for an interview by the media? Get it right and it can do wonders for you or your organisation. Get it wrong and you can waste the opportunity or, if it is bad news, damage your reputation.

This one-day workshop which is suitable for anyone who may have to carry out media interviews or brief those who do, will look at good and bad practice with reference to past and current examples. There will also be the opportunity to carry out broadcast-style interviews in a safe setting with a former TV and radio journalist.


• Understand why journalists do interviews
• Consider your objectives in doing an interview
• Consider how to prepare for a media interview
• Learn techniques for dealing with awkward questions

Training outcomes:

• Understand the need for preparing for any type of media interview
• Understand the importance of key messages
• Gain knowledge to help improve performance in a proactive or reactive media interviews
• Gain confidence in how to deal with a ‘crisis’ interview
• Understand how to brief others carrying out media interviews

  • Trainer’s welcome Address
  • Media Interview – why bother?
    • why does the media carry out interviews?
    • What will you be asked?
    • Why should you do an interview? What’s in it for you?
  • Media Interview – Tips and Tricks
    • Off the record? Is there ever such a thing?
    • Should you say ‘no comment’?
    • Watch your jargon! Think of your audience
  • Comfort Break
  • Key messages 
    • How should you respond to questions?
    • What are key messages and why do you need them?
    • Consideration of forming key messages
  • Key Messages Continued 
    • Exercise to prepare suitable key messages
    • Exercise to practise delivering key messages in a broadcast interview-type situation. Interviews can be recorded and played back for self, peer and trainer review.
    • The importance of tone of voice, and not just message, in a radio interview
  • Comfort Break
  • The Bridging Technique  
    • How to deal with awkward questions – the bridging technique
    • Exercise to practise using the bridging technique
  • Preparing for an Interview 
    • How much do you need to prepare?
    • What do you need to know?
    • How do you brief someone else doing an interview?
    • Exercise to practise using the bridging technique in a broadcast interview-type situation. Interviews can be recorded and played back for self, peer and trainer review.


  • Lunch
  • The Reactive Interview 
    • Key messages in a negative or crisis situation
    • The importance of showing concern
    • Other considerations around negative interviews
  • Comfort Break 
  • The TV Interview 
    • The format of recorded TV interviews and the importance of the ‘soundbite’
    • Considerations around location, tone and appearance for broadcast interviews
  • Trainer’s Summary and Close

    *Programme subject to change

Who Should Attend

Who Should Attend?

Delegates who will have an interest in this training course will be looking to properly prepare for live interviews.

*This Training Course is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285


We are now taking bookings for our wide range of training packages in-house your organisation; we also offer bespoke packages tailored for your organisation.

For more information or to discuss the available option please call 0203 961 5002 or email Info@GovernmentEvents.co.uk 

  • Public Sector:: £495+VAT
  • Private Sector:: £595+VAT
  • Voluntary Sector:: £445+VAT