Social media is used by almost every single individual and is a fundamental way in which we communicate with our public services, local businesses, utility suppliers and how stay updated on news, world events and topics of interest to us.
Mastering social media in the fast-changing world of digital can be challenging. Using old methods of managing social media can actually be more damaging to your brand than having no presence at all.
This course will equip you with the latest trends and tactics to increase brand awareness, customer engagement and convince your target audiences to take the next step with you whether that’s to register to avail of a public service or to buy your product.
This practical training programme will provide you with deliberate strategies for success which if followed will increase your desired results.
Training Outcomes:
- Social media trends to adapt to right now to remain relevant
- Your social media channel strategy
- Content planning that determines messaging and frequency
- Social media tactics for each social network to maximise reach and engagement
- Social video strategy
- Analytics and reporting success
- Your social media action plan
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Registration
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Introduction
- Get to know each other
- Establish our social media goals and challenges
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Social Media Trends & Goal Setting
- Social media usage by platform
- The role of social media in broader communications
- Trends to adopt to give better return on time investment
- Setting social media goals and key performance indicators
- Discussion: What are you doing on social media now that is not delivering results?
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Short Comfort Break
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Identifying The Most Effective Social Media Channels For Your Organisation
- Reviewing the main platforms in the social space, including X, Facebook, Instagram, WhatsApp, LinkedIn, YouTube and TikTok
- How to research and identify which channels are right for your organisation and sector and how to create a strong business case for using new channels
- Discussion: What channels are you using that is not reaching your target audiences?
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Morning Break
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Case Studies: Best Practice Inspiration
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Exercise – Worksheet 1: Developing a Social Media Channel Strategy
- Using the matrix in the worksheet, identify which tactics you want to deploy for greater reach, engagement and conversion.
- Highlight which tactics you are not skilled in.
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Best Practice For Managing Social Media Accounts
- Social media management: scheduling, publishing, moderating, reporting and using AgoraPulse as a single dashboard platform.
- A tour of Meta Business Manager and best practice use.
- Branding and optimisation.
- Social media use policy guidelines.
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Lunch
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SLIDO: Input a campaign goal, target audience and message
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Creating Content and Managing Campaigns (Part 1)
- The content planning framework
- TASK: Your content pillars and sub-topics
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Exercise – Worksheet 2 Your Quarterly Content Plan
- Attendees will work independently or in groups to complete supplied worksheet and feedback to the wider group.
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Creating Content and Managing Campaigns (Part 2)
- The social media campaign template
- How to plan a paid social campaign with examples and inspiration from Facebook Ads Library
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Afternoon Break
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Audience Engagement and Outreach
- Understanding social media algorithms
- Tactics to increase engagement within target audiences on your social media accounts
- Effective writing techniques to stop the scroll
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Analytics & Reporting
- Your social media reporting template
- How to explain social media success to your manager
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Social Video Strategy
- Video planning for each social network
- Types of video to land specific messages
- Video software and apps
- Case studies of organisations using video effectively
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Exercise – Worksheet 3: Your Social Media Action Plan to Take Back to Your Organisation
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Trainer’s Summary, Delegate Feedback and Close
*Programme subject to change
- Public Sector : £525+VAT
- Private Sector: £595+VAT
- Voluntary Sector: £460+VAT
