The Higher Education Marketing Conference 2024

With the higher education sector growing steadily at 2.3% a year according to the Higher Education Statistics Agency, institutions are having to work harder than ever to stand out from the crowd and attract the best students. As the global student market continues to be shaped by the disruptions of Brexit and Covid, marketing teams are exploring innovative approaches beyond traditional events-based marketing to complement the return to in-person outreach events. In this fast-changing sector, it is important for practitioners to come together to discuss trends in student recruitment and share ideas for the future of the sector.

• There were 767,000 applications to full-time undergraduate courses in 2022, of which 560,000 were accepted, according to the Higher Education Statistics Agency
• The number of EU students starting full-time undergraduate courses fell by 65% between 2020 and 2022 to its lowest level since 1994, according to House of Commons Library
• In 2021-22, universities across the UK generated £130 billion for the economy according to a 2023 London Economics report

Join us at The Higher Education Marketing Conference 2024 to hear the latest updates from high-level organisations and university marketing experts. Engage with best practice case studies covering a range of key topics, from reaching out to prospective students on social media, to marketing institutions to academics, alumni, and prospective students globally. You will also have the opportunity to network with senior colleagues from across different higher educational institutions to help share both challenges and solutions in higher education marketing strategies and student recruitment.

Why Attend:

✓ Hear the latest updates on the current student market and key trends
✓ Engage with best practice case studies on higher education marketing, including social media campaigns and student-led initiatives
✓ Network with speakers and senior colleagues from across the higher education sector
✓ CPD (8 hours of CPD towards your yearly quota)

This is a live event taking place online:

✓ Access a full live event with 8 hours of CPD points from home
✓ Network and connect with colleagues in breakout networking sessions and the meeting hub
✓ Interact with speakers through live Q&A and networking
✓ Review event materials and presentations post-event
✓ Receive additional resources to boost your learning and support you in your role

For more information or to make a booking please call 0330 058 4285

• 09.00

  Online Registration

• 09.30

  Chair’s Opening Remarks 

  Helen Litvak, Director of Brand and Marketing, King’s College London (invited)

• 09.40

  Keynote: Sharing the Latest Updates and Trends in Higher Education Marketing

  • Implementing multichannel campaigns to effectively reach a wider range of prospective students and effectively target priority groups
  • Accommodation Search: guidance on spotlighting student living spaces to attract a wider range of students
  • Driving international recruitment strategies to attract global talent post-Brexit
  • Advice on returning to in-person events following Covid to maximise traditional marketing methods
  • Recommendations for tailoring marketing strategies to the needs of different universities

  Dave Penney, Director of Marketing, UCAS (CONFIRMED)

• 10.00

  Case Study: Employing Digital Platforms to Reach New Audiences

  • Identifying and using innovative digital strategies to reach under-represented groups
  • Developing a careers app to increase prospective students’ ambition and show the potential of the university’s courses
  • Banksy Unmasked: using humour to increase the appeal and reputation of institutions
  • Harnessing new social media platforms to expand the university’s reach to harder to reach students
  • Tips for making the most of a limited budget through organic marketing

  Simon Pride, Head of Student Recruitment and Marketing, Arts University Bournemouth (CONFIRMED)

• 10.20

  Case Study: Creating a Sense of Place to Attract Students Through Partnership Working

  • Collaborating across institutions and key stakeholders to build a bigger campaign and focus on the university’s local area
  • Attracting international students by emphasising the city’s global outlook and the continued support available
  • Integrating a social media campaign to complement traditional marketing techniques
  • Building relationships with local business and charities to enhance the institutions’ reputations and improve prospects for students after graduation

  Jacqui Robinson, Director of Communications and Marketing, Sheffield Hallam University (invited)

• 10.40

  Questions and Answers

• 11.00

  Comfort Break

• 11.20

  Breakout Networking: Student Recruitment in the Post-Covid Global Higher Education Sector

  This session will provide you with the opportunity to discuss the main challenges you face in engaging with and recruiting students in a competitive global market, allowing you to share experiences and encourage innovation

• 11.50

  Case Study: Developing a Robust Overall Marketing Strategy to Enhance Reputation and Climb Rankings

  • Establishing strong relationships with academic staff to understand how to promote their work and courses to prospective students
  • Exploring paid advertising to achieve specific goals within a broader campaign
  • Techniques for capturing the attention of academics worldwide to increase the institution’s reputation
  • Developing a case study-led reputation campaign to highlight world-leading research and student life

  Peter McConkey, Head of Strategic Marketing and Communications, Queen’s University Belfast (invited)

• 12.10

  Case Study: Curating the Prospective Student Journey to Turn Applicants Into Undergraduates

  • Mobilising multichannel approaches to create a wide network and advertise what being a student is like
  • Tips for sharing staff, student and alumni stories to demonstrate the university’s positive impact
  • Celebrating diversity and inclusion to create a sense of community and give applicants extra reassurance that they will fit in at university
  • Foregrounding storytelling to create a narrative in the student journey and build engagement

  Helen King, Head of Marketing and Intelligence, Leeds Beckett University (invited)

• 12.30

  Case Study: Driving and Measuring Marketing Campaigns Using Data

  • Combining different applicant data to improve the prospective student journey
  • Achieving more with a small budget by collecting and analysing meaningful data
  • Learning to identify and collect the right data to generate the greatest insight into consumer habits
  • Continued testing and refining of data collection to respond to changes over the course of a campaign

  Laura Anderson, Outreach Programmes Officer, University of East Anglia

• 12.50

  Questions and Answers

• 13.10

  Chair’s Summary and Close

  *Programme subject to change

  

Who Should Attend?

Delegates who will have an interest in this event will be people who work in Higher Education.

For more information or to make a booking please call 0330 058 4285

We are now taking bookings for our wide range of sponsorship and exhibition packages; we also offer bespoke packages tailored for your organisation.

Why Sponsor and Exhibit at this event:

✓ Network with key decision makers
✓ Meet your target audience in the Sector
✓ Listen and Learn from leading industry experts across the Sector
✓ Opportunity to demonstrate your products or services
✓ Speak alongside industry leading experts
✓ Work with your dedicated account manager to generate the maximum amount of leads

Exhibition and Sponsorship Packages:

Strategic Headline Sponsor:

• 20-minute speaking slot followed by Q&A
• 3x2m Exhibition Space (In the Refreshments and Catering room)
• Pre show marketing email to all registered delegates
• Post show inclusion on presentation email
• Branding on Website and Event Guide (Logo and 100 Word Profile)
• A4 Insert or A4 Chair Drop
• 5 Delegate Conference Passes
• 1 Speaker Pass

Key Supporter Package:

• 20-minute speaking slot followed by Q&A
• Branding on Website and Event Guide (Logo and 100 Word Profile)
• A4 Insert or Chair Drop
• 1 Speaker Pass
• 2 Delegate Conference Passes

Exhibition Stand:

• 3x2m Exhibition Space (In the Refreshments and Catering room)
• Power, Wifi, Table and 2 Chairs (If required)
• Branding on Website and Event Guide (Logo and 100 Word Profile)
• 2 Delegate Conference Passes
• 1 Stand Manager Pass

Insert or Chair Drop:

• 1 Delegate Conference Pass
• A4 insert into delegate pack or A4 Chair Drop

For more information or to discuss your requirements, please contact the team on 0330 0584 285, or sponsorship@governmentevents.co.uk or complete our enquiry form and we will contact you.

• Public Sector : £260 (+VAT)+VAT
• Voluntary Sector: £260 (+VAT)+VAT
• Private Sector: £425 (+VAT)+VAT