The UK’s local tourism and hospitality sector stands at a pivotal juncture, facing a unique blend of opportunities and challenges in a rapidly evolving global landscape. Recent data illustrates a sector that, despite the shadows cast by economic uncertainties, continues to demonstrate remarkable resilience and adaptability. According to Visit Britain, the third quarter of 2023 saw the UK welcoming 10.9 million inbound visits, slightly down by 8% compared to Q3 2019 but showing a promising increase of 9% from Q3 2022. Moreover, this period witnessed an impressive expenditure of £10.1 billion by visitors, not only surpassing the figures from the same quarter in previous years but also setting a near-record high for Q3 spending. This resilience is further underscored by the average spend per visit, which saw a significant uptick to £927, evidencing the sector’s enhanced economic impact despite the backdrop of a cost-of-living crisis.

  • VisitBritain predicts in 2024, the UK will experience 39.5 million visits and a spend of £34.1 billion
  • Additionally, visitor attractions in England experienced a 42% rise in total visitation numbers from 2021 to 2022, yet these figures remained 35% lower than those recorded in 2019
  • From July to September of 2023, small towns attracted 24% of all travel across the UK, resulting in 8.4 million trips

Join us at the Tourism and Hospitality Conference 2024 to collaborate on innovative approaches to harness the full potential of the sector. Learn and benefit from a series of best practice case studies on a range of topics including developing partnership models with community groups, businesses and local councils, promoting heritage sites and cultural activities, addressing the skill gaps within the workforce, and fostering a resilient hospitality workforce for all. You will also have the chance to network with senior colleagues and learn methods to drive innovation and growth within the services provided that will allow cities, towns and regions to create a sustainable and active tourism and hospitality sector.

Why Attend:

✓ Hear high-level keynotes on the latest initiatives from councils and organisations across the UK

✓ Learn from case studies showcasing best practice in addressing skill gaps within the workforce, implementing digital transformations, and creating an attractive region to promote to visitors

✓ Network with senior colleagues from the sector in developing tourism and hospitality

✓ Gain 8 hours of CPD points towards your yearly quota

For more information or to make a booking please call 0330 058 4285

  • Online Registration

  • Chair’s Opening Remarks 

    Professor Adam Blake, Professor of Economics and Head of the International Centre for Tourism and Hospitality Research, Bournemouth University (CONFIRMED)

  • Keynote: Navigating the Current Landscape: Challenges and Trends in Tourism and Hospitality

    • Outlining recent policy updates impacting the tourism and hospitality sectors to create a sustainable industry
    • Navigating national data to identify current trends, challenges, and opportunities within tourism and hospitality
    • Strategies for leveraging partnerships to enhance local economies, visitor experiences and operational efficiency
    • Initiatives for stakeholders to engage with policy developments and contribute to shaping a resilient future for the sector

    Patricia Yates, Chief Executive, Visit Britain (Invited)

  • Keynote: Elevating and Supporting Heritage and Cultural Events to Grow Regional Tourism

    • Harnessing the allure of the local region and cultural festivals as key drivers for regional tourism development
    • Implementing strategies to enhance visitor experiences by promoting unique regional attractions and historical landmarks
    • Advancing sustainable tourism initiatives that balance economic growth with the preservation of natural and cultural heritage
    • Utilising social media to effectively market regional attractions to appeal to a wide range of tourists

    Cllr Tracey Dixon, Leader, South Tyneside Council (CONFIRMED)

  • Questions and Answers

  • Comfort Break

  • Case Study: Creating a Blueprint for Local Economic and Cultural Growth

    • Prioritising stakeholder collaboration to foster a robust economic environment and cultural vibrancy
    • Leveraging rich heritage and contemporary art scenes to enhance tourism appeal through innovative cultural offerings and sustainable practices
    • Implementing support mechanisms for local businesses and entrepreneurs to ensure growth and foster innovation
    • Strengthening community engagement and partnership across sectors to co-create a future vision that allows for inclusivity and accessibility in city-wide initiatives
    • Mapping out strategies for economic resilience and cultural prosperity through digital transformation

    Brendan Paddison, Chair, York Tourism Advisory Board (CONFIRMED)

  • Case Study: Promoting Accessibility Through Car-Free Journeys to Create Sustainable Tourism

    • Initiating partnerships to facilitate accessible, car-free travel options to natural attractions to enhance the visitor experience while preserving the environment
    • Implementing solutions and incentives for tourists to opt for public and alternative modes of transport to reduce congestion and carbon footprint
    • Utilising technology and infrastructure improvements to streamline access to natural spaces
    • Creating a cohesive strategy through engagement to allow balanced tourism growth
    • Evaluating the impact of car-free initiatives on visitor numbers, local economies, and environmental preservation, to inform future sustainable tourism practices

    Jo Dilley, Managing Director, Visit Peak District & Derbyshire (Invited)

  • Case Study: Strategies for Traditional British Hospitality in Navigating Economic Crisis and Regulatory Changes

    • Insights into how fish and chip shops can manage the pressures of rising costs, regulatory hurdles, and shifting consumer behaviours
    • Strategies for balancing rising operational expenses with customer price sensitivities, including sourcing, waste reduction, and menu optimisation
    • Leveraging independent collective voice for policy advocacy and change
    • Enhancing customer experiences and loyalty during economic challenges, emphasising the cultural significance of fish and chip shops.
    • Future-proofing independent hospitality businesses to thrive, focusing on diversification, sustainability, and technological advancements

    Andrew Crook, President, National Federation of Fish Friers (CONFIRMED)

  • Questions and Answers

  • Lunch Break

  • Alternative Case Study: Fostering the Next Generation of Hospitality Leaders Through Industry Collaboration

    • Implementing employment schemes to address labour shortages and support jobseekers with fast-tracked training and work experience
    • Introducing ‘Hospitality Skills Passport’ as an industry-recognised credential to equip participants with essential skills and a pathway to apprenticeships
    • Offering comprehensive support with government collaboration to enhance the sector’s workforce readiness and employment prospects
    • Expanding local partnerships and industry support to create sustainable employment opportunities and promote sector growth
    • Insights from the implementation to refine training approaches and enhance collaboration to ensure a robust pipeline of skilled professionals

    Sandra Kelly, Skills Director, UK Hospitality (Invited)

  • Case Study: Analysing Consumer Behaviour Shifts to Revitalise Tourism

    • Implementing digital infrastructure to enable enhanced visitor experiences and connectivity
    • Utilising data to personalise and improve experiences by understanding travel patterns and social travel maps
    • Fostering digitally reliant businesses in tourism and beyond to stimulate economic growth and innovation
    • Developing targeted advertising to drive further growth in the local economy while catering to diverse visitor needs

    Philip Welsh, Head of Tourism & Communications, Blackpool Council (CONFIRMED)

  • Questions and Answers

  • Breakout Networking: Sustaining Growth in Tourism & Hospitality: Collaborative Solutions for Success

    This session is to allow you to share your experiences related to improving cross-sector partnerships and community engagement. It’s an opportunity to explore various approaches to managing digital innovations, and infrastructure improvements to improve visitors’ experiences. You will learn from other’s successes and challenges, fostering a collaborative environment for inventive solutions in the sector.

  • Comfort Break

  • Case Study: Utilising Local Visitor Economy Partnership Programme to Boost Regional Tourism

    • Forming and advancing the Local Visitor Economy Partnership (LVEP) as a strategic initiative to unite councils for tourism advancement
    • Tips on administering the LVEP programme and providing essential resources and guidance
    • Adopting joint projects and initiatives implemented by the LVEP to attract more visitors, stimulate investment, and generate employment opportunities
    • Methods for measuring the effectiveness of the programme to the visitor economies and pinpointing areas for improvement

    Sarah Courtney, Councillor & cabinet member for towns, tourism and voluntary sector, Calderdale Council (CONFIRMED)

  • Case Study: Elevating Tourism and Hospitality Through Heritage Preservation

    • Leveraging heritage preservation as a catalyst to enhance experiences and attract visitors to historic sites
    • Implementing innovative conservation techniques to restore historical landmarks and create compelling tourist destinations
    • Fostering collaboration to develop immersive tourism offerings and drive economic growth
    • Insights into the transformative impact of heritage projects on revitalising the tourism and hospitality sector

    Donna Pentelow, Assistant Director and Vice Chair, Culture at Reading Borough Council and Chief Cultural & Leisure Officers Association (cCLOA)(Invited)

  • Questions and Answers

  • Chair’s Closing Remarks

    *Programme subject to change


Who Should Attend

Who Should Attend?

This Conference is open to Public, Private and Third Sectors. Delegates interested in this event will be people who work in schools.

For more information or to make a booking please call 0330 058 4285


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