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Crisis Communications: Effectively Preparing For And Responding To The Unexpected

Crisis Communications

Who Should Attend?

Delegates who will have an interest in this training course will be looking to effectively deal with crises and issues.

*This Training Course is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

Overview
Agenda
08:30
Registration, Refreshments and Networking
09:20
Speaker Welcome Address and Introductions

Katie Betts, director, Capital B Media

10:00
Defining an Issue and a Crisis

• What is an issue?

• What is a crisis?

• Horizon scanning

• What damage can a crisis do?

• The need to plan your response

10:30
Stakeholder Management
  • Who are the stakeholders?
  • How do you communicate with the audience?
  • What channels do you use?

 

11:00
Refreshments and Networking
11:15
Dealing with the Media
  • How and why the media (online, social media and offline) responds to a crisis
  • How you should respond – online and offline, including on social media
  • Exercise – writing a holding statement
12:30
Lunch, Networking and Refreshments
13:15
The Need for Speed and Accuracy of your Response
  • How quickly do you need to react?
  • How should you react?
  • What information do you need?
  • How often do you need to update your communications?
13:45
When to Speak to the Media and How to do it
  • How to engage with the media
  • Do you need to speak? Is it really a crisis?
  • Who should speak?
  • Where and when should you speak?
14:45
Refreshments

 

15:00
Bringing it all Together in a Crisis Communication Plan
  • Why planning is vital
  • When do you use the plan?
  • The elements of a crisis communications plan – including potential threats, audiences, channels, messages, roles and responsibilities
  • The vital appendices to a crisis communications plan – including contact details and log ons
  • Testing and updating the plan – how and when
  • When to implement the plan
16.00
Speaker’s Summary and Close

*Programme subject to change

Who Should Attend

Who Should Attend?

Delegates who will have an interest in this training course will be looking to effectively deal with crises and issues.

*This Training Course is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

Sponsorship and Exhibition

We are now taking bookings for our wide range of training packages in-house your organisation; we also offer bespoke packages tailored for your organisation.


For more information or to discuss the available option please call 0203 961 5002 or email [email protected] 

Prices and Discount

Public Sector Rate:

  1.    £495

Private Sector Rate:

  1.    £595

Voluntary Sector Rate:

  1.    £445

Event Documentation: *If you can’t attend the event you can purchase the event documentation

Electronic – £150. Printed – £150

Group bookings: If you would like to make a group booking of 5 or more please call 0330 058 4285 to find out if we can offer any more discount.

*All prices are excluding VAT

For more information or to make a booking please call 0330 058 4285

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