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Social Media & Video Marketing for the Public Sector – Developing a Strategic Approach to Communicate Effectively

social media strategy

Who Should Attend?

Delegates who will have an interest in this training course will be looking to create and implement a successful social media strategy.

*This Training Course is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

Overview
Agenda
09:00
Registration, Refreshments and Networking
09:20
Introduction
  • Quick exercise to find out more about attendees
09:40
Social Media and the Public Sector
  • Why social media is so important for the public sector
  • The current state of social media in the UK public sector today
  • Organisations leading the way and what we can learn from them
  • The public sector problem – internal barriers, the lack of executive buy-in for social media and top tips and tactics to overcome them
10:00
 Workshop: Identifying and Overcoming Internal Barriers to Development 
  • Attendees will split into groups to identify 3 most common internal barriers to social media development within their organisations
10:40
Refreshments and Networking
11:10
The Socially Mature Organisation and How Public Bodies Can Transform
  • Introduction to the social media maturity model and why it matters
  • How you can assess your social maturity and start to plan change
  • The road to transformation – why long-term ‘thinking’ and short-term ‘doing’ is key
11:40
Have a Plan – How to Develop an Effective Social Media Strategy for Your Organisation
  • Why a strategic approach to social media is so important
  • What a social media strategy should include (and what it shouldn’t)
  • Why a social media strategy is different to other organisational strategies
  • The 10 step approach to start creating or developing your social media strategy
12:20
Lunch and Networking
13:20
Workshop: Developing Your Social Strategy
14:00
Social Media Campaign and Content Planning
  • Why everyone should spend more time planning content!
  • The 8 step process for effective social media campaign planning
14:15
Moving beyond Facebook and Twitter

Facebook and Twitter are the public sector industry standard for social media accounts – and for very good reason – but and for good reason but platforms like WhatsApp, Instagram, LinkedIn and Snapchat are increasingly used to communicate with residents and stakeholders.

  • Overview of some non-traditional channels, covering Instagram, LinkedIn and WhatsApp
  • How to research, identify whether channels are right for your organisation and how to create a strong business case for using new channels
  • Case studies on UK public sector organisations using these platforms well
  • Tips and guidance on how to effectively test additional platforms without wasting time
14.45
Why Video is Critical to Your Social Media Marketing and How To Improve
  • Overview of why video is so important to social media and marketing content in 2019
  • Case studies of organisations using video effectively
  • Practical tips on how to create better video on a small budget
15:15
Refreshments and Networking
15:45
Social Analytics – Measure What Matters and Start Proving the Value of Social Media 
  • Why analytics matter
  • How analytics can help you gain executive buy-in and develop your social media
  • How you can use analytics to tell a powerful story internally
  • Understanding analytics and what you should measure and why
  • How to use analytics to make your content more effective

 

16:00
The Importance of Putting the Social into Your Customer Service 
  • Why customer service on social media is so important to the public sector
  • The difference between customer service on social media and ‘social customer service’
  • The risks and opportunities of social customer service
  • Social customer service case study: Metrolink Twitter (@MCRMetrolink)
  • Humans not Robots: How ‘being human’ online will revolutionise your social customer service
  • The importance of having a ‘social customer service playbook’ and how to create one

 

16:30
Q&A Session
17:00
Speaker’s Summary and Close

*Programme subject to change

Who Should Attend

Who Should Attend?

Delegates who will have an interest in this training course will be looking to create and implement a successful social media strategy.

*This Training Course is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

Sponsorship and Exhibition

We are now taking bookings for our wide range of training packages in-house your organisation; we also offer bespoke packages tailored for your organisation.


For more information or to discuss the available option please call 0203 961 5002 or email [email protected] 

Prices and Discount

Public Sector Rate:

  1.    £495

Private Sector Rate:

  1.    £595

Voluntary Sector Rate:

  1.    £445

Event Documentation: *If you can’t attend the event you can purchase the event documentation

Electronic – £150. Printed – £150.

Group bookings: If you would like to make a group booking of 5 or more please call 0330 058 4285 to find out if we can offer any more discount.

*All prices are excluding VAT

For more information or to make a booking please call 0330 058 4285

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