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The Future of Higher and Further Education Marketing and Communications, Manchester

marketing

Who Should Attend?

Delegates who will have an interest in this event will be people who work in Higher and Further Education Marketing.

*This Conference is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

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Overview
Agenda
08:45
Registration, Refreshments and Networking
09:30
Chair’s Welcome Address

Penny Eccles, Director of Marketing and Communications, Nottingham Trent University (CONFIRMED)

 

09:40
Morning Keynote: Better Informed Students: Getting Information, Advice And Guidance Right
  • Understanding the four primary regulatory objectives of the regulatory framework
  • Optimising student information and data so that students can make informed decisions
  • Protecting students and their interests by focusing on students, not institutions

Conor Ryan, Director of External Relations, Office for Students  (invited)

 

10:00
Special Keynote: Supporting And Enhancing The Experience Of Students In The UK
  • Understanding the expectation that all higher education providers are required to meet regarding the recruitment, selection and admission of all students
    • What does this mean for those responsible for marketing and the recruitment and admission of students?
    • Which other policies related to the recruitment, selection and admission should you be aware of?
  • The latest on Access to HE – a route to help you to widen participation
  • Why student engagement is a powerful tool for improving retention and success

Stephanie Stephenson, Head of Marketing and Production, Quality Assurance Agency for Higher Education (QAA) (invited)

 

10:20
Key Supporter Session

 

10:40
Questions and Answers Session
11:05
Refreshments and Networking
11:35
Keynote Presentation: The Next Steps In Admissions For Further And Higher Education
  • Making students have all the information on the HEFE provision so they can make an informed choice
  • The importance of looking at data trends and how it can help you when recruiting
  • What is UCAS’s role in supporting Universities and Colleges through the admissions process
  • Overcoming additional barriers when recruiting students
  • Gaining an insight into the applicant journey and which experiences a student measures your brand against

Ben Jordan, Senior Policy and Qualifications Manager, University and College Admissions Service (UCAS) (CONFIRMED)

 

11:55
Case Study: Developing An Effective Marketing Strategy To Engage Prospective Undergraduate And Postgraduate Students
  • The Importance of setting clear goals when putting you campaign together
  • Investigating different avenues of marketing
  • How we develop leading campaigns and results
  • Knowing your audience
  • Developing tangible metrics to measure and report the success of campaigns

Steve Allmark, Head of Postgraduate Recruitment, University of Birmingham (invited)

 

12:15
Case Study: Using Marketing and Communications to Attract International Students to Higher and Further Education
  • Developing creative marketing strategies to overcome the challenges presented by Brexit
  • Identifying which tools and techniques are most successful to stand out from other universities in a competitive market
  • Developing tailored digital campaigns via social media and website development to attract local audiences
  • Collaborating with international student recruitment agents
  • Measuring the ROI of your institution’s international activities

Karl Abbey, Head of International Student Recruitment, Lancaster University (invited)

 

12:35
Questions and Answers Session
12:55
Lunch and Networking
13:40
Case Study: Making Effective Use Of Formal And Informal Data In Delivering A Successful Marketing Campaign
  • Utilising CRM systems to ensure that data quantifies successful initiatives
  • Discovering target audiences based on in-depth online profile analysis
  • Identifying and utilizing data types and sources and gathering key information from your previous campaigns
  • Using knowledge of your local area and building relationships with the local community
  • The importance of training staff to analyse their own data

Helen Keefe, Director of Marketing, Manchester Metropolitan University (invited)

 

14:00
Case Study: Delivering A Leading Student Recruitment Campaign
  • The Importance of setting clear goals when putting you campaign together
  • Investigating different avenues of marketing
  • How we develop leading campaigns and results
  • Knowing your audience
  • Developing tangible metrics to measure and report the success of campaigns

Ian Roberts, Director, Student Recruitment,  University of Liverpool (invited)

 

14:20
Case Study: Designing A Strategy That Provides The Best Experience
  • Creating compelling communications using all media to engage students
  • The importance of a great experience for staff
  • Simplifying the enrolment process that works for all
  • Target setting for applications and enrolments
  • Utilising feedback and research to make improvements and enhance performance

Sally Steadman, Director of Marketing, Barnsley College (CONFIRMED)

 

14:40
Questions and Answers Session
15:20
Refreshments and Networking
15:40
Case Study: Developing An Innovative Communications Strategy To Raise The Profile of FE And HE Institutions
  • Developing a planned, campaign-led approach to all internal and external communications
  • Appropriate selection of channels such as news blogs as an effective alternative or addition to the traditional press release
  • Providing video or audio for the online version of publications to increase the chance of coverage
  • Knowing the audience and listening and responding to their feedback

Jenny Grainger, Director of Marketing and Communications, University of Huddersfield (invited)

 

 

16:00
Case Study: Using Video And Social Media Platforms Such As Snapchat, YouTube and Instagram To Leverage Student-generated Content
  • Working with student micro influencers as social media advocates for their university
  • Finding the right stories focused on employability and competitiveness in the job market
  • Using student and alumni stories to generate creative, engaging and authentic content
  • Building the university brand values and strategy into social media marketing campaigns
  • Developing a social media policy to ensure all social media output is in line with the institution’s brand

Jayne Pugh, Director of Marketing and Recruitment, University of Cumbria (invited)

 

16:20
Case Study: Developing A Cost-Effective Campaign Focusing On The Student Journey
  • Using an American road system theme to guide students along a journey to enrolling at the college
  • Incorporating the theme in adverts placed on buses and at train stations, bus stations, bus stops and on roadsides
  • Simplifying the enrolment process for those wanting to start a course at the college
  • Demonstrating team work and how to maximise a budget to great effect
  • Exceeding the target for further education student numbers

Gemma Dunn, Head of Marketing and Communications, Bradford College (invited)

 

16:40
Questions and Answers Session
17:00
Chair’s Summary and Close

*Programme subject to change

 

Who Should Attend

Who Should Attend?

Delegates who will have an interest in this event will be people who work in Higher and Further Education Marketing.

*This Conference is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

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Sponsorship and Exhibition

We are now taking bookings for our wide range of sponsorship and exhibition packages; we also offer bespoke packages tailored for your organisation.

Why Sponsor and Exhibit at this event:

 Network with key decision makers across Higher and Further Education Marketing.
 Meet your target audience in the Sector
 Listen and Learn from leading industry experts across the Sector
 Opportunity to demonstrate your products or services
 Speak alongside industry leading experts
 Work with your dedicated account manager to generate the maximum amount of leads

Exhibition and Sponsorship Packages:


Strategic Headline Sponsor:

  • 20-minute speaking slot followed by Q&A
  • 3x2m Exhibition Space (In the Refreshments and Catering room)
  • Pre show marketing email to all registered delegates
  • Post show inclusion on presentation email
  • Branding on Website and Event Guide (Logo and 100 Word Profile)
  • A4 Insert or A4 Chair Drop
  • 5 Delegate Conference Passes
  • 1 Speaker Pass

Key Supporter Package:

  • 20-minute speaking slot followed by Q&A
  • Branding on Website and Event Guide (Logo and 100 Word Profile)
  • A4 Insert or Chair Drop
  • 1 Speaker Pass
  • 2 Delegate Conference Passes

Exhibition Stand:

  • 3x2m Exhibition Space (In the Refreshments and Catering room)
  • Power, Wifi, Table and 2 Chairs (If required)
  • Branding on Website and Event Guide (Logo and 100 Word Profile)
  • 2 Delegate Conference Passes
  • 1 Stand Manager Pass

Insert or Chair Drop:

  • 1 Delegate Conference Pass
  • A4 insert into delegate pack or A4 Chair Drop

For more information or to discuss the available option please call 0203 961 5002 or email [email protected] 

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Prices and Discount

Public Sector Rate:

  1.    £379
  2.    £349
  3. + £319

Private Sector Rate:

  1.    £550
  2. + £520

Voluntary Sector Rate:

  1.    £299
  2. + £269

Event Documentation: *If you can’t attend the event you can purchase the event documentation

Electronic – £99 Printed – £99

Group bookings: If you would like to make a group booking of 5 or more please call 0330 058 4285 to find out if we can offer any more discount.

*All prices are excluding VAT

For more information or to make a booking please call 0330 058 4285

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