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The Future of Public Sector Communications

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Who Should Attend?

Delegates who will have an interest in this event will be:

  • Widening Participation Practitioners
  • Chancellors and Vice Chancellors
  • Principals and Vice Principals
  • Participation and Outreach Teams
  • Access Teams
  • Education and Community Partnership Teams
  • Deans and Registrars
  • Retention Teams
  • Heads of Learning Services
  • Student Services Teams
  • Admissions Officers
  • Student Recruitment Teams
  • Heads of Higher Education
  • Strategy and Planning Teams
  • Admissions Bodies
  • Research Councils
  • Schools and FE Colleges
  • Careers Services and Advisers
  • IAG Advisers
  • Key Strategic Partners
  • Funding Bodies
  • Local Authorities
  • Education Officers
  • Representatives of Industry and Commerce
  • Education Charities
  • Lifelong Learning Practitioners
  • Equal Opportunities Officers
  • Disability Practitioners
  • Campaigning Organisations
  • Local Authority Officers and Councillors
  • Central Government Departments and Bodies
  • Community and Voluntary Organisations
  • Equality, Diversity and Human Rights Practitioners
  • Third Sector Practitioners
  • Academics and Researchers

*This Conference is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

Overview
Agenda
08:45
Registration, Refreshments and Networking
09:30
Chair’s Welcome Address

Francis Ingham, Chief Executive, PRCA (CONFIRMED)

 

09.40
Morning Keynote Address: Delivering The 2018/19 Annual Government Communication Plan To Support The Government To Achieve Its Priority Outcomes
  • Highlighting high-profile campaigns contributing towards the Government’s ambition with four priority themes:
    • A stronger, fairer economy
    • A more caring society
    • A truly global Britain and Northern Ireland
    • A strong, new relationship with Europe
  • Outlining the work and standards GCS practitioners adhere to in their work
  • Upcoming frameworks, guidance and support materials due to be published
  • The GCS Improvement Programme: progress on Phase Five
  • The Engage Programme: improving government communications by ensuring they are research and data driven, better targeted, demonstrate greater impact and improve value for money

Senior Representative, Government Communications Service (invited)

 

10.20
Case Study: Creating Engaging Content To Raise Awareness Of Child Sexual Exploitation
  • Working together with other councils and West Midlands Police to raise awareness of CSE through the regional see me hear me campaign
  • Launching the campaign to continue to help bring the issue out into the open and assist children, parents, teachers, professionals, and the wider public, with understanding the issue and spotting the signs
  • Targeting the campaign at two distinctive audiences: young people aged 10 to 18 and parents/teachers/professionals and the general public
  • Holding a focus group with young people to identify how best to engage with them
  • Lessons learned and continuing to explore using a number of media channels to deliver our key messages, directly to target audiences

Phil Parker, Head of Communications and Public Affairs, Dudley Metropolitan Borough Council (invited)

 

10.40
Questions and Answers Session
11.00
Refreshments and Networking
11.25
Case Study: Building A Rapid Response To Combat Disinformation And Convey Factual Communication
  • Reacting to an unprecedented situation and the way news is shared while continuing to be a credible source of information
  • Building a rapid response capability to deal quickly with disinformation and reclaim fact-based communication
  • Dealing with the challenges of stakeholders and audiences hungry for information and influenced by the media and others
  • Working in partnership to deliver a new approach to strategic communication as part of the GCS improvement programme

Laurie Bell, Director of Communities and Communications, Wiltshire Council (CONFIMRED)

 

11.45
Measuring Engagement And Boosting ROI Of Public Sector Communications
  • Effectively and efficiently showcasing successes
  • Recognising challenges and adapting your approach
  • Measuring the impact and outcomes of social media campaigns
  • Demonstrating savings and financial value of communications initiatives
  • Comparing trends or patterns to quantify the impact of a communication

Catriona McGrath, Head of Marketing, Communications and Stakeholder Engagement, Pension Wise (invited)

 

12.05
Questions and Answers Session
12.25
Lunch and Networking
13.25
Case Study: Improving Employee Wellbeing Through Internal Communication
  • Making sure that employees were supported to live healthier, fitter lives to comply with the new fitness standard for firefighters
  • Using familiar faces to increase the likelihood of the audience engaging with the campaign
  • Making the campaign very visual to increase the chances of catching people’s attention
  • Including more detailed information in the weekly staff magazine to reach employees who had more time to read our messages to raise awareness of the campaign across the organisation
  • The impact, why it worked and lessons learned

Simon Enright, Director of Communications, NHS England (invited)

 

13.45
Case Study: Transforming Data About Audiences Into Actionable Insight To Improve Communications Campaigns
  • Using CRM systems to ensure that data quantifies successful initiatives
  • Identifying and utilising data types and sources and gathering key information from your previous campaigns
  • Discovering target audiences bases on in-depth online profile analysis
  • Harnessing and transforming data into concrete action points
  • Using new insight to drive higher levels of engagement

Dan Palmer, Chief Communications Officer, Department for Digital, Culture, Media and Sport (invited)

 

14.05
Questions and Answers Session
14.25
Refreshments and Networking
14.45
Case Study: Mastering The Techniques Of Behavioural Science To Consider Audiences By Personality As Well As Demographic
  • Creating an online experience that is engaging, responds to the needs of individuals and is the primary way in which people access and interact with key service
  • Identifying behavioural patterns and to understand how different groups of people respond to specific types of incentive and disincentive
  • Using resident profiling (‘personas’) to understand the different needs people have and how they respond to certain initiatives or policies, allowing for a much more sophisticated and nuanced approach to be developed
  • Working with portfolio holders and other councillors to understand the sensitivities and strategic considerations associated with any proposed changes
  • The outcome – successes and challenges

Lester Posner, Head of Communications, Health and Safety Executive (invited)

 

15.05
Case Study: Developing International Communications Campaigns To Increase Levels Of Trade Investment, Tourism And International Students Coming to the UK
  • The GREAT Britain campaign: leading to a measurable economic impact of at least £1 billion over three to five years and the creating of over 10,000 direct jobs for the UK economy
  • Optimising collaboration between the Department for International Trade (DIT), Foreign and Commonwealth Office, VisitBritain and British Council
  • Drawing on partnerships, businesses and high-profile individuals to multiply its impact and reach new audiences
  • Changing target customer behaviour in key overseas markets and increasing audience intention to trade, invest, study in or visit the UK by between 10% to 16%
  • The ‘Know Before You Go’ campaign to reduce loss of passports, hospitalisations, arrests and deaths

Michael Hoare, Head of Communications, Foreign and Commonwealth Office (invited)

 

15.25
Public Sector Communications Post Brexit: Ensuring Public Organisations Receive Enough Information To Enable Them To Plan Effectively
  • The poll by the Chartered Institute of Public Finance and Accountancy (Cipfa)’ s findings that half of public organisations say they are not receiving enough information to enable them to plan effectively for Brexit
  • Ensuring public services have enough time to respond to changes in regulations
  • The need for communication channels to be open between the government and public service leaders over Brexit
  • The role of Government departments in providing key information
  • The Road to Brexit Facebook page: using social media to give updates

Michelle Cupples, Deputy Director Government Communication, The Cabinet Office (invited)

 

15.45
Questions and Answers Session
16.05
Chair’s Summary and Close

*Programme subject to change

Who Should Attend

Who Should Attend?

Delegates who will have an interest in this event will be:

  • Widening Participation Practitioners
  • Chancellors and Vice Chancellors
  • Principals and Vice Principals
  • Participation and Outreach Teams
  • Access Teams
  • Education and Community Partnership Teams
  • Deans and Registrars
  • Retention Teams
  • Heads of Learning Services
  • Student Services Teams
  • Admissions Officers
  • Student Recruitment Teams
  • Heads of Higher Education
  • Strategy and Planning Teams
  • Admissions Bodies
  • Research Councils
  • Schools and FE Colleges
  • Careers Services and Advisers
  • IAG Advisers
  • Key Strategic Partners
  • Funding Bodies
  • Local Authorities
  • Education Officers
  • Representatives of Industry and Commerce
  • Education Charities
  • Lifelong Learning Practitioners
  • Equal Opportunities Officers
  • Disability Practitioners
  • Campaigning Organisations
  • Local Authority Officers and Councillors
  • Central Government Departments and Bodies
  • Community and Voluntary Organisations
  • Equality, Diversity and Human Rights Practitioners
  • Third Sector Practitioners
  • Academics and Researchers

*This Conference is open to Public, Private and Third Sectors

For more information or to make a booking please call 0330 058 4285

Sponsorship and Exhibition

We are now taking bookings for our wide range of sponsorship and exhibition packages; we also offer bespoke packages tailored for your organisation.

Why Sponsor and Exhibit at this event:

 Network with key decision makers across the HE & FE Sector
 Meet your target audience in the HE & FE Sector
 Listen and Learn from leading industry experts across the HE & FE Sector
 Opportunity to demonstrate your products or services
 Speak alongside industry leading experts
 Work with your dedicated account manager to generate the maximum amount of leads

Exhibition and Sponsorship Packages:


Strategic Headline Sponsor:

  • 20-minute speaking slot followed by Q&A
  • 3x2m Exhibition Space (In the Refreshments and Catering room)
  • Pre show marketing email to all registered delegates
  • Post show inclusion on presentation email
  • Branding on Website and Event Guide (Logo and 100 Word Profile)
  • A4 Insert or A4 Chair Drop
  • 5 Delegate Conference Passes
  • 1 Speaker Pass

Key Supporter Package:

  • 20-minute speaking slot followed by Q&A
  • Branding on Website and Event Guide (Logo and 100 Word Profile)
  • A4 Insert or Chair Drop
  • 1 Speaker Pass
  • 2 Delegate Conference Passes

Exhibition Stand:

  • 3x2m Exhibition Space (In the Refreshments and Catering room)
  • Power, Wifi, Table and 2 Chairs (If required)
  • Branding on Website and Event Guide (Logo and 100 Word Profile)
  • 2 Delegate Conference Passes
  • 1 Stand Manager Pass

Insert or Chair Drop:

  • 1 Delegate Conference Pass
  • A4 insert into delegate pack or A4 Chair Drop

For more information or to discuss the available option please call 0203 961 5002 or email [email protected] 

Prices and Discount

Public Sector Rate:

  1.    £379
  2.    £349
  3. + £319

Private Sector Rate:

  1.    £550
  2. + £520

Voluntary Sector Rate:

  1.    £299
  2. + £269

Event Documentation: *If you can’t attend the event you can purchase the event documentation

Electronic – £99 Printed – £99

Group bookings: If you would like to make a group booking of 5 or more please call 0330 058 4285 to find out if we can offer any more discount.

*All prices are excluding VAT

For more information or to make a booking please call 0330 058 4285

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