Overview

With the higher education sector growing steadily at 2.3% a year according to the Higher Education Statistics Agency, institutions are having to work harder than ever to stand out from the crowd and attract the best students. As the global student market continues to be shaped by the disruptions of Brexit and Covid, marketing teams are exploring innovative approaches beyond traditional events-based marketing to complement the return to in-person outreach events. In this fast-changing sector, it is important for practitioners to come together to discuss trends in student recruitment and share ideas for the future of the sector.

  • There were 767,000 applications to full-time undergraduate courses in 2022, of which 560,000 were accepted, according to the Higher Education Statistics Agency
  • The number of EU students starting full-time undergraduate courses fell by 65% between 2020 and 2022 to its lowest level since 1994, according to House of Commons Library
  • In 2021-22, universities across the UK generated £130 billion for the economy according to a 2023 London Economics report

Join us at The Higher Education Marketing Conference 2024 to hear the latest updates from high-level organisations and university marketing experts. Engage with best practice case studies covering a range of key topics, from reaching out to prospective students on social media, to marketing institutions to academics, alumni, and prospective students globally. You will also have the opportunity to network with senior colleagues from across different higher educational institutions to help share both challenges and solutions in higher education marketing strategies and student recruitment.

Why Attend:

Hear the latest updates on the current student market and key trends
Engage with best practice case studies on higher education marketing, including social media campaigns and student-led initiatives
Network with speakers and senior colleagues from across the higher education sector
CPD (8 hours of CPD towards your yearly quota)

This is a live event taking place online:

 Access a full live event with 8 hours of CPD points from home
 Network and connect with colleagues in breakout networking sessions and the meeting hub
 Interact with speakers through live Q&A and networking
 Review event materials and presentations post-event
 Receive additional resources to boost your learning and support you in your role

For more information or to make a booking please call 0330 058 4285

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Agenda
  • Online Registration

  • Chair’s Opening Remarks 

     

  • Keynote: Sharing the Latest Updates and Trends in Higher Education Marketing

    • Implementing multichannel campaigns to effectively reach a wider range of prospective students and effectively target priority groups
    • Accommodation Search: guidance on spotlighting student living spaces to attract a wider range of students
    • Driving international recruitment strategies to attract global talent post-Brexit
    • Advice on returning to in-person events following Covid to maximise traditional marketing methods
    • Recommendations for tailoring marketing strategies to the needs of different universities

    Dave Penney, Director of Marketing, UCAS (CONFIRMED)

  • Case Study: #WeAreInternational: Transforming Lives  – a cross-sector collaborative campaign

    • How the campaign, led by Universities UK International, is empowering international students from institutions across the country to tell their stories of life and study in the UK
    • How the sector has come to together to share these stories and reach current and prospective international students and improve their perceptions of the UK as a welcoming study destination
    • What have we achieved so far, next steps for the campaign, and how your institution can get involved.

    Sophie O’Neill, Head of Communications and Campaigns, Universities UK International (CONFIRMED)

  • Case Study: It’s not about YOU –  how to drive emotional connections for enrolment success

     

    Helen Bower, Director of Student Recruitment, Global Marketing and Business, Northumbria University (CONFIRMED)

  • Questions and Answers

  • Comfort Break

  • Breakout Networking: Student Recruitment in the Post-Covid Global Higher Education Sector

    This session will provide you with the opportunity to discuss the main challenges you face in engaging with and recruiting students in a competitive global market, allowing you to share experiences and encourage innovation

  • Case Study: Employing Digital Platforms to Reach New Audiences

    • Identifying and using innovative digital strategies to reach under-represented groups
    • Developing a careers app to increase prospective students’ ambition and show the potential of the university’s courses
    • Banksy Unmasked: using humour to increase the appeal and reputation of institutions
    • Harnessing new social media platforms to expand the university’s reach to harder to reach students
    • Tips for making the most of a limited budget through organic marketing

    Simon Pride, Head of Student Recruitment and Marketing, Arts University Bournemouth (CONFIRMED)

  • Case Study: Curating the Prospective Student Journey to Turn Applicants Into Undergraduates

    • Mobilising multichannel approaches to create a wide network and advertise what being a student is like
    • Tips for sharing staff, student and alumni stories to demonstrate the university’s positive impact
    • Celebrating diversity and inclusion to create a sense of community and give applicants extra reassurance that they will fit in at university
    • Foregrounding storytelling to create a narrative in the student journey and build engagement

    Dee Burn, Head of Marketing, Student Recruitment and Brand, Norland College (CONFIRMED)

  • Case Study: Creating a Sense of Place to Attract Students Through Partnership Working

    • Collaborating across institutions and key stakeholders to build a bigger campaign and focus on the university’s local area
    • Attracting international students by emphasising the city’s global outlook and the continued support available
    • Integrating a social media campaign to complement traditional marketing techniques
    • Building relationships with local business and charities to enhance the institutions’ reputations and improve prospects for students after graduation

    Jaya Kypuram, Head of Marketing, Royal Docks School of Business and Law, University of East London (CONFIRMED)

  • Questions and Answers

  • Chair’s Summary and Close

    *Programme subject to change

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Who Should Attend

Who Should Attend?

Delegates who will have an interest in this event will be people who work in Higher Education.

For more information or to make a booking please call 0330 058 4285

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Sponsorship

Raise your Profile, Showcase Your Solutions, Generate New Business

If your products, services, and solutions can support our audiences in their roles, and you want to make connections and generate new business with key stakeholders, decision makers, and influencers, then please contact Chris and Ali today at sponsorship@governmentevents.co.uk or complete our enquiry form here and we will contact you.

Benefits of partnering with us include:

  • Brand awareness: Be seen by a highly targeted and engaged audience before, during, and after the conference.
  • Lead generation: Meet the decision-makers and influencers responsible for making purchasing decisions on cyber security and data protection.
  • Thought leadership: Position your organisation and experts as thought leaders and the ‘go to’ experts.
  • Networking: Make valuable connections with potential new customers and partners across government and the wider public sector
  • Grow your business: Reach decision makers in a single event on just one day and in one location (with no travel/accommodation required), saving you time and money.
  • Gain valuable insights: Hear the latest from key stakeholders in government, and across the public and voluntary sectors.

IMPORTANT: There are only a small number of sponsorship opportunities available to ensure maximum exposure and ROI – contact us today to secure your place.

All packages include:

  • Extensive branding – before, during, after the conference
  • 15-20 min morning speaking session with Q&A
  • Virtual stand to showcase your organisation, products, services, and solutions
  • Opportunities to network during the day
  • Half to full page ad in the E-Guide
  • Banner ad on the virtual events platform
  • Announcement post on LinkedIn
  • Announcement within delegate communication
  • 1-3 delegate places (worth upto £1,947)
  • Access to the delegate details after the event
  • Ongoing exposure through OnDemand (coming soon)

For more information and discuss your specific objectives, please contact Chris and Ali at sponsorship@governmentevents.co.uk or complete our enquiry form here

Virtual vs F2F

Whilst F2F provide better options for networking, there are many distinct advantages of sponsoring our online conferences including:

  • Wider geographical reach of delegates and a different audience who prefer online to f2f
  • Lower sponsorship package costs
  • No travel/accommodation
  • Less time out of the office
  • No stand materials required (lower costs)
  • 1 of only 2 sponsors involved – less competition on the day
  • Prime speaking slot in the morning of the conference including Q&A – less distractions and easier for delegates to hear/absorb information
  • Receive all delegate data after the conference to follow-up directly with those who attend and don’t attend (small % but still key stakeholders)
  • Ongoing exposure via OnDemand access (coming soon)

To find out more and discuss your specific objectives, please contact Chris and Ali at sponsorship@governmentevents.co.uk or complete our enquiry form here

Pricing
  • Public Sector : £260 (+VAT)+VAT
  • Voluntary Sector: £260 (+VAT)+VAT
  • Private Sector: £425 (+VAT)+VAT