Tackling Fraud in the Public Sector 2024
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The Latest Insights and Updates on Current Trends in Higher Education Marketing
Over 600,000 university applications were made through UCAS in 2022. In this video Dave Penney, Director of Marketing for UCAS highlights data points for universities to monitor to continually improve marketing campaigns to help them be more engaging for prospective students.
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Effectively Using Storytelling to Recruit Students and Improve University Rankings
UK universities spend a yearly average of £2,690 per student on marketing. In this video, Sarah Bostock, Head of Strategic Marketing at Loughborough University discusses the advantages of telling stories in marketing campaigns that resonate with people to raise the profile of universities to prospective students and potential staff.
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Impacts of the Cost of Living Crisis on Student Mental Health
80% of students feel the cost of living crisis has impacted their overall university experience. In this article, Phil Smith, Director of Phil Smith Communications shares recent research highlighting the numerous impacts the cost of living crisis has had on student mental health at university.
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Assessing Safeguarding Risks to Students and Taking Action to Prevent Them
4 in 5 students have experienced mental health difficulties in the last year, this is an increase from 3 in 5 in 2021. In this video, Heidi Cooper-Hind discusses the importance of assessing safeguarding risks for everyone involved in mental health cases to build service improvements and provide better support to students experiencing mental health difficulties.
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