UK universities spend a yearly average of £2,690 per student on marketing according to data obtained through a Freedom of Information Request.

Sarah Bostock is the Head of Strategic Marketing at Loughborough University. She leads on institutional marketing strategy, focusing on brand, demand generation and enhancing the University’s reputation both across the UK and overseas.

In this video, Sarah discusses the value of storytelling when advertising universities to prospective students and raising the overall profile of the institution. Using specific case studies she explores how a greater investment in story-led campaigns can create narratives that represent the purpose and strategic aims of an organisation to create organic engagement with university marketing campaigns.

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UK universities spend a yearly average of £2,690 per student on marketing. In this video, Sarah Bostock, Head of Strategic Marketing at Loughborough University discusses the advantages of telling stories in marketing campaigns that resonate with people to raise the profile of universities to prospective students and potential staff.

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