Tackling Fraud in the Public Sector 2024
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The Latest Insights and Updates on Current Trends in Higher Education Marketing
Over 600,000 university applications were made through UCAS in 2022. In this video Dave Penney, Director of Marketing for UCAS highlights data points for universities to monitor to continually improve marketing campaigns to help them be more engaging for prospective students.
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Effectively Using Storytelling to Recruit Students and Improve University Rankings
UK universities spend a yearly average of £2,690 per student on marketing. In this video, Sarah Bostock, Head of Strategic Marketing at Loughborough University discusses the advantages of telling stories in marketing campaigns that resonate with people to raise the profile of universities to prospective students and potential staff.
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