Videos
The Latest Insights and Updates on Current Trends in Higher Education Marketing
Over 600,000 university applications were made through UCAS in 2022. In this video Dave Penney, Director of Marketing for UCAS highlights data points for universities to monitor to continually improve marketing campaigns to help them be more engaging for prospective students.
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Effectively Using Storytelling to Recruit Students and Improve University Rankings
UK universities spend a yearly average of £2,690 per student on marketing. In this video, Sarah Bostock, Head of Strategic Marketing at Loughborough University discusses the advantages of telling stories in marketing campaigns that resonate with people to raise the profile of universities to prospective students and potential staff.
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Impacts of the Cost of Living Crisis on Student Mental Health
80% of students feel the cost of living crisis has impacted their overall university experience. In this article, Phil Smith, Director of Phil Smith Communications shares recent research highlighting the numerous impacts the cost of living crisis has had on student mental health at university.
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Assessing Safeguarding Risks to Students and Taking Action to Prevent Them
4 in 5 students have experienced mental health difficulties in the last year, this is an increase from 3 in 5 in 2021. In this video, Heidi Cooper-Hind discusses the importance of assessing safeguarding risks for everyone involved in mental health cases to build service improvements and provide better support to students experiencing mental health difficulties.
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Working in Partnership to Prevent Student Suicides and Provide Wrap Around Crisis Support
The suicide rate for higher education students in the academic year ending 2020 in England and Wales was 3 deaths in every 100,000 students. In this video, Kerry-Ann Randle Head of Student Suppport and Wellbeing at Bournemouth University discusses how all 3 universities in Bournemouth have worked in partnership to develop a strategy which aligns with the needs of the wider area to support students in crisis.
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Government Update: The Higher Education Freedom of Speech Act – What Does it Mean for Universities?
On the 11th of May, the Higher Education Freedom of Speech Bill became law, helping protect freedom of speech and academic freedom on university campuses. This government update discusses what the act means for higher education providers and protecting students at university.
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Delivering a Varied Academic Experience to Meet Student Educational Needs
With tuition fees at an all-time high, students in higher education are expecting an excellent academic experience from their universities. Tom Lowe, Senior Lecturer in Higher Education at the University of Portsmouth, discusses how universities can adapt to the needs of students today through remodeled teaching methods, professional opportunities, and collaboration.
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Training Teaching and Support Staff to Address Unconscious Bias
25% of all students enrolled in UK universities were from Black Asian or Minority Ethnicity backgrounds in the 2022 academic year. Professor Amaka Offiah is the Chair of the BAME Staff Network Committee at the University of Sheffield, in this video she discusses the importance of dismantling unconscious bias in higher education.
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Outlining the Long-term Effects of Image-based Abuse and its Impact on Victim’s Lives
Between 2020 and 2022, over 60,000 pieces of sexual content were reported to the Revenge Porn Helpline. In this video Folami Prehaye, Founder of Victims of Image Based Crime shares her own experiences of image based abuse and highlights both long and short term impacts on victims to illustrate how organisations can provide trauma-informed support.
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Improving Student Experience with Student Engagement Surveys
34% of students who consider leaving higher education have attributed mental health as a primary reason for leaving university. Dr Laura Brassington, Policy Manager at the Higher Education Policy Institute discusses some of the recent findings from the Student Academic Experience Survey and how this data can be used to improve student access to mental health services and reduce barriers to all groups entering higher education.
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